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28 October 2021
ABACUS ACQUIRES LANDMARK FILM IT TAKES A FLOOD FROM ACADEMY AWARD-WINNING DIRECTOR KEVIN MACDONALD
Abacus Media Rights (AMR), a member of the Amcomri Media Group, has acquired worldwide distribution rights for It Takes a Flood, a Docsville Studios Production directed by Academy Award-winning Kevin Macdonald (The Story of Us), Daniel Dewsbury and David Charap, for transmission on ITV on 2nd November 2021.

It Takes a Flood (1 x 47’ – 70’ version also available), produced by Katie Buchanan and Lawrence Elman, takes the viewer right into the heart of the increasingly ferocious floods that have been hitting the UK in recent years as a result of climate change. Executive produced by Nick Fraser and Liz Thorburn, the film was commissioned as part of ITV’s Climate Action Week and speaks to residents across the country as they count the cost, both financially and mentally, to their communities affected by flooding over the last decade.

One in six homes in the UK is now at risk of flooding. As London is battered by historic levels of rain, we watch horrified homeowners as floodwater comes pouring up through toilets. In Scotland, raging floodwater destroys a 400-year-old building.  On the east coast, as sea levels rise and rivers burst their banks, a home is left hanging on the edge of a cliff and another is swallowed up to its roof. Flood defences can help, but they can’t hold back the water forever.

But help is at hand. Ravi Singh runs an international disaster relief charity which doesn’t distinguish between a flood in Bangladesh and one in a small village in the UK. As he helps traumatised flood victims, his message – we become resilient by helping each other – is a powerful beacon of hope.

Jonathan Ford, Managing Director at AMR comments, “Climate change is a huge issue with more and more extreme weather affecting the UK and the rest of the world.  Kevin Macdonald has a unique way of conveying the personal stories of those people who have suffered most and the shocking impact this has had on their lives.  We are privileged to have the opportunity to expose the devastating consequences of flooding in this monumental film.”

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