The programme is set to air later this year on Channel 4 and is co-produced by Tourism Ireland. 

Produced by Rock Oyster Media, the series follows the popular pair as they delve into Ireland’s spooky myths, ghosts, banshees and legends, exploring how ancient traditions have evolved into modern day experiences and festivals. This trip is all about Martin and Roman diving in together – from coasteering on the dramatic Causeway Coast, to trying their hand at hurling, playing the uilleann pipes and experiencing storytelling in a traditional Irish pub.

The duo will travel the length of the island, through Antrim, Derry-Londonderry, Tyrone, Cork, Dublin, Kildare and Meath. Along the way they will meet the characters, try the challenges and share the kind of adventure you only get when you’re exploring with someone who knows you inside out! It will see them discover the island of Ireland like they’ve never seen it before – through sport, music and customs that have shaped the island for centuries. 

Judith Cassidy, Tourism Ireland's Acting Head of Great Britain, said: “We are delighted to welcome Martin and Roman Kemp to Ireland, to film all about the ancient stories and traditions that make this island unique. Their journey will highlight our stunning scenery and rich heritage, capturing viewers’ imaginations and inspiring them to come and explore the island of Ireland for their next holiday.”

Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of promotional activity, to encourage travellers in Britain, and elsewhere around the world, to put the island of Ireland on their holiday wish-list.

International distribution for the series is handled by Sphere Abacus.