Nose Deep is a three-part limited series that plunges face-first into the improbable, mythic rise of Ryan Wedding—a former Olympic snowboarder who descends from carving snow on the slopes to moving blow across continents as a kingpin trafficker within the Sinaloa Cartel.
The series opens in the present day: a world where cartel violence has escalated into something bloody, relentless, and global. From the sprawl of Mexico City to the snow-covered peaks of British Columbia, we are dropped into a cinematic documentary landscape shaped by power, money, and murder. At its center is Wedding—now indicted, in custody, and awaiting trial in California—a figure whose story feels almost too cinematic to be real, and yet, it is.
Through newly emerging details tied to Ryan’s 2026 trial of both himself and his right-hand man, Andrew Clark, Nose Deep reconstructs, piece by piece, how a privileged Canadian athlete becomes one of the most prolific cocaine narcos in modern history. The question driving the series is haunting: how did this good Canadian boy end up a Drug Kingpin on the FBI’s Top 10 most wanted list?
Visually, the series is built around a striking collision of worlds, elite sports, marijuana culture, cocaine trafficking, and the brutal machinery of organized crime.
Told through intimate, first-person witness interviews with those who knew him, chased him, and attempted to understand him—alongside a rich tapestry of archival footage, surveillance imagery, and cinematic recreations. Nose Deep captures the full scope of Wedding’s spine-chilling transformation.