Rocket Booster will spearhead the expansion of all multi-platform digital and social media digital distribution across the combined Sphere Abacus and Rocket Booster catalogues.  While traditional TV and licensing from both companies will be handled by the Sphere Abacus sales team.

Former COO Cat Davie is now Managing Director of the newly acquired company with Founder and former CEO Matthew Frank becoming Executive Director – both reporting to Sphere Abacus’ Managing Director Jonathan Ford. 

Bruno Dubé, Chief Executive Officer, Sphere Media comments: “We are pleased that through this deal, Sphere Abacus are not only adding talent and a content catalogue, but also expanding the capability for distributing existing content with the arrival of Rocket Booster.

Jonathan Ford adds, “This significant move is yet another step in the development of Sphere Abacus and highlights our ambition to further penetrate the global digital market.  We are extremely pleased to be able to harness the experience and multiple relationships that Matthew and Cat have in the digital space and to build on our success in this crucial part of the business.”

Cat Davie concludes, “We’re very excited to form the next part of the growth that Sphere Abacus is seeing on the global stage, and very much look forward to working with Jonathan and the team.”